Legacy Motor Club teams up with Dollar Tree and Family Dollar in a long-term deal.
Legacy Motor Club announced a multi-year agreement on Thursday with Dollar Tree, Inc. for all three of its NASCAR Cup Series entries.
Dollar Tree and Family Dollar will be featured in all 38 races of the 2024 NASCAR season, including select races with full-time competitors No. 42 driver John Hunter Nemechek and No. 43 driver Erik Jones. Additionally, both brands will be showcased on the No. 84 Toyota Camry XSE driven by NASCAR Hall of Famer Jimmie Johnson at Dover Motor Speedway (April 28), Kansas Speedway (Sept. 29), and Las Vegas Motor Speedway (Oct. 20). The sponsorship covers both marquee brands, providing significant visibility to customers and associates in the company's 16,000-plus stores.
In related news for the 2024 season, changes and updates, including the crew chief announcement for Jimmie Johnson, have been highlighted. Johnson expressed excitement about the collaboration, emphasizing the opportunity to create extensive visibility for the iconic brands among shared fans.
Both Dollar Tree and Family Dollar will be prominently displayed on the team's cars during the preseason event, The Clash at the Los Angeles Memorial Coliseum on Feb. 4.
Rick McNeely, Chief Merchandising Officer for Dollar Tree, expressed enthusiasm about sponsoring Legacy Motor Club, considering it a great start to the year to showcase their brands to fans of the exhilarating and high-octane sport of NASCAR. Family Dollar's Chief Merchandising Officer, Larry Gatta, sees the sponsorship as an incredible opportunity to connect with existing customers and attract new shoppers to Dollar Tree and Family Dollar, exciting both vendor partners and associates.
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